Last weekend I attended TBScon in Chicago and I wanted to share some takeaway’s from the conference. Saturday morning was packed with workshops, I attended the Twilwind, Lightroom and SEO for bloggers workshops. The Tailwind session to my biggest takeaways that I wanted to share. If you aren’t using Tailwind to grow your Pinterest following, engagement or clicks you should start using it today!
Lessons from the Tailwind TBScon session for Pinterest:
You can schedule pin’s from Pinterst, your website and other sites using the Tailwind plugin. They recommend pinning about 5 to 10 times a day and increasing as your start feeling more comfortable. You don’t need to pin more the 50 times a day. Your pin’s should be a mix of ones from your websites and other sites.
Within Tailwind, you can create Board Lists. You’ll want to create these if you have a pin that you want to go to multiple boards. For example, if I wanted to post an outfit pin to my Date Night Style, Style, Blogger Style and Midwest Bloggers Style boards I would send it via a board list. I would scheduled it once and I don’t have to tag it to each individual board. To create a board list, you’ll select Board Lists on the left hand side under Publish.
Once you create your board lists and start adding pins, remember to Shuffle Queue. The Shuffle Queue button is above your pin schedule. If you are sending one pin to multiple boards you’ll want to add a few more pin’s to your queue then shuffle it so your feed isn’t full of the same picture.
Lessons from the Tailwind TBScon session about Tribes:
Tribes are the newest feature on Tailwind and I’m obsessed! A Tribe is a place where you and your friends can all leave pictures from your new blog post on Tailwind, then you can schedule them to your boards. It is a spot to share and promote your friends work!
You Google “Tailwind Tribes” you can find some to join. There are public Tribes, request to join Tribes and private Tribes. Experts say that you should be pinning about 20% from your blog and 80% not from your blog. Being in a tribe is an easy way to crate content outside of your blog and support your friends. (I’m going to create a Tribe to support all my Chicago blogger, if you are in Chicago please email me to join!)
Lessons from the Tailwind TBScon session for Instagram:
I haven’t been using the Tailwind Instagram scheduler yet but I’m downloading the app to start using it. On the desktop version of Tailwind you can toggle between your Pinterest and Instagram account. You’ll also need to download the Tailwind app. You can schedule your Instagrams from your computer, create a caption, add hashtags and it will push it to your phone.
The best part about this service is once you start adding hashtags that they will suggest other ones to use. The suggestions come in colors (good, better and best) depending on the hashtag usage and popularity. If a hashtag is overused, it’s flagged as competitive.
Tailwind is working on some other features including Tribes and easy ways to continuously re-share popular pins. Once those features come out, I will update this post.
If you don’t already use Tailwind, you an sign up here. My code will give you a free month (and gives me a $15 credit for the service) I can’t recommend the Tailwind enough!